José Cuervo is produced at the La Rojeña distillery in Jalisco, this is oldest active distillery in Latin America, and sits on the original site of the Cuervo family estate which is where the José Cuervo story and the story of Tequila begins. 2nd November 1758 Don José Antonio de Cuervo obtained a plot of land at Tequila, in the state of Jalisco. Here the family grew the blue agave plants, and one assumes, also produced spirits made from the agave. At the time all were known as Vino de Mezcal, but the quality and character of their spirits gained such a reputation that on 15th January 1795 the Cuervo family was permitted to produce and sell their spirit commercially as Vino Mezcal de Tequila, later this was shortened to Tequila. The company has remained family owned for over 250 years, and today is run by the 10th generation of the Cuervo family.